Building Blocks of CDP and DMP | Customer Data Platform |How DigiTech

A Customer Data Platform (CDP) is a technology that helps businesses consolidate customer data from multiple sources into a single, unified view. This view includes demographic, behavioural, and transactional data. A CDP can be used to improve customer experience, personalize marketing efforts, and provide a single source of truth for customer data.

A Data Management Platform (DMP) is a technology that helps businesses manage their data, typically used in digital advertising. A DMP helps collect, organize, and activate large amounts of data, such as information about customers and their behaviours, to better target advertising efforts and measure their success. The goal of a DMP is to help businesses make more informed decisions about their data and how they use it to reach their target audience.

The building blocks of a Customer Data Platform (CDP) typically include:

Data collection: The ability to collect customer data from various sources, including online and offline interactions, device and browser data, and demographic information.
Data management: The ability to store, manage, and process customer data in a centralized database.
Identity resolution: The ability to match and merge customer data from multiple sources to create a single view of the customer.
Customer insights and segmentation: The ability to analyse customer data to gain insights into customer behaviour, preferences, and needs, and to segment customers for targeted marketing.
Personalization: The ability to use customer data to personalize marketing efforts across all touchpoints, such as email, web, mobile, and in-person.
Cross-channel orchestration: The ability to align customer experiences across all channels, enabling businesses to deliver consistent and relevant experiences to customers.
Data privacy and compliance: The ability to collect and store customer data in compliance with regulations such as GDPR and CCPA.
Integration and APIs: The ability to integrate with other marketing and technology platforms and allow access to customer data through APIs for use in other systems.

The building blocks of a Data Management Platform (DMP) include:

Data collection: The ability to collect data from various sources, such as website analytics, CRM systems, and offline data sources, and store it in a centralized database.
Data segmentation: The ability to segment data into audience segments based on common characteristics, such as demographics, interests, or behavior.
Data activation: The ability to use segmented data to target specific audiences with personalized marketing efforts, such as display ads, email campaigns, and content recommendations.
Data integration: The ability to integrate with other marketing and advertising technologies, such as ad servers, demand-side platforms (DSPs), and marketing automation tools.
Data privacy and compliance: The ability to collect and store customer data in compliance with regulations such as GDPR and CCPA.
User interface: An intuitive user interface for accessing and managing data, including the ability to create and manage audience segments, and to view data insights and reporting.
Data security: The ability to ensure the security and privacy of customer data through measures such as encryption and access controls.
Data export and API access: The ability to export data for use in other systems and to allow access to data through APIs.