Privacy Sandbox Overview The Privacy Sandbox is an initiative led by Google that aims to enhance user privacy on the web while still meeting the needs of online advertisers. It involves the…
Category: AdTech
Google AdSense Approval Made Easy: Top Niches to Choose With Real-Life Examples
Google AdSense is a powerful tool for website owners and content creators to generate revenue through ads. However, obtaining AdSense approval can be a bit challenging, especially for newcomers. One effective strategy…
Amazon Affiliate Program vs. ClickBank: Exploring the Differences
Affiliate marketing is a thriving industry that allows individuals and businesses to earn commissions by promoting products and services. Two of the most prominent players in the affiliate marketing arena are the…
Differences between Campaign Manager 360 and Display Video 360
AdTech, short for Advertising Technology, has revolutionized the way businesses reach their target audiences in the digital landscape. Two integral components of this ecosystem are Campaign Manager 360 (CM360) and Display &…
DSP vs SSP vs DMP : Maximize Your Digital Advertising Potential with
Understanding the Buy Side and Sell Side of Digital Advertising In the world of digital advertising, the terms “buy side” and “sell side” refer to the two sides of the advertising transaction….