Einstein GPT, the groundbreaking AI tool, is transforming the way businesses interact with their CRM data. By combining the power of public and private AI models, it enables users to effortlessly communicate with their Salesforce CRM using natural language prompts. This innovative approach results in dynamic AI-generated content tailored to evolving customer information and demands, eliminating the need for manual content creation.
The Fusion of Public and Private AI Models
Einstein GPT integrates various AI models, including:
- Salesforce’s Private AI Models: These are proprietary models developed by Salesforce, providing users with exclusive access through the Einstein technology layer.
- OpenAI’s ChatGPT: Thanks to the collaboration between Salesforce and OpenAI, businesses can harness the full potential of generative AI with direct access to OpenAI’s enterprise-grade ChatGPT technology.
- Bring Your Own Model: Einstein GPT’s open and extensible nature allows businesses to use their own external models alongside it.
These models are continuously fed real-time data from Salesforce’s cloud infrastructure and the Salesforce Data Cloud, ensuring that a company’s customer data is harmonized and unified.
Einstein GPT Trust Layer: Ensuring Data Privacy and Security
Data privacy and security are paramount in the design of Einstein GPT. The Einstein GPT Trust Layer sets a new industry standard for trusted enterprise AI within the AI Cloud. It prevents large-language models (LLMs) from retaining sensitive customer data, ensuring that customer data never leaves the confines of Salesforce’s secure cloud products. This separation of data from LLMs empowers businesses to maintain data governance controls while tapping into generative AI’s vast potential.
Emphasizing Trust and Privacy
Salesforce executives stress that trust and privacy were foundational in the development of their generative AI capabilities. This commitment sets them apart in the market, with Salesforce going to great lengths to adhere to data privacy and confidentiality. For instance, in Commerce GPT, product description generation takes place at the time of the query, minimizing the transfer of sensitive data to LLMs. This approach is self-destructive, ensuring customer data remains within Salesforce’s secure cloud.
Salesforce’s dedication to maintaining a “safety net” in the form of the Einstein GPT Trust Layer makes customers more willing to embrace generative AI technology.
Einstein Studio: Bridging AI and Data Privacy
Einstein Studio offers a solution for businesses to harness AI’s capabilities while safeguarding data privacy. By seamlessly integrating external AI models with organizational data, it enables the creation of tailor-made AI predictions and auto-generated content. This empowers businesses to enhance Salesforce applications, streamline workflows, and make data-driven decisions.
The “Bring Your Own Model” (BYOM) approach simplifies model creation, training, and deployment. It operates on a zero-ETL principle, seamlessly integrating advanced AI models with various departments such as sales, service, marketing, commerce, and IT.
User-Friendly Integration
Einstein Studio boasts a user-friendly interface designed to simplify the integration of external AI models with CRM data. The Model Builder component assists users in selecting the appropriate model type, whether building from scratch, integrating an existing model, or connecting models from external platforms.
Salesforce Prompt Studio: Personalized Content Generation
Salesforce Prompt Studio introduces a new way to generate personalized content using natural language questions. This tool leverages a large language model (LLM) to understand natural language and create informative and engaging content. Unlike other AI interfaces, Prompt Studio operates using templated solutions for specific scenarios, enhancing user experience.
Benefits of Salesforce Prompt Studio
- Personalized Content: Generate content tailored to specific customers, improving engagement and driving sales.
- Engaging Content: Create content relevant and interesting to customers to keep them coming back.
- Sales-Driving Content: Generate persuasive content that encourages customers to make purchases, increasing sales and business growth.
Salesforce Prompt Studio empowers businesses to improve customer engagement, increase sales, and ensure ethical content creation.
Exploring the GPT Suite of Products
Einstein GPT represents the next evolution of Salesforce’s cutting-edge AI technology, currently responsible for delivering over 200 billion AI-driven predictions daily through the Customer 360 platform. This innovative advancement seamlessly combines Salesforce’s proprietary Einstein AI models with leading large language models like ChatGPT. The result is a powerful integration that empowers customers to leverage natural-language prompts on their CRM data, triggering efficient, time-saving automations and enabling the creation of personalized, AI-generated content. Today, we’re thrilled to announce the launch of the following Einstein GPT solutions:
- Einstein GPT for Sales: Empower your sales teams with the ability to automatically generate sales tasks such as composing emails, scheduling meetings, and preparing for upcoming interactions.
- Einstein GPT for Service: Streamline customer service operations by generating knowledge articles from past case notes and producing personalized agent chat replies. Enhance customer satisfaction through personalized and expedited service interactions.
- Einstein GPT for Marketing: Create dynamic, personalized content that engages customers and prospects across various channels, including email, mobile, web, and advertising.
- Einstein GPT for Slack Customer 360 Apps: Deliver AI-powered customer insights directly within Slack. Access smart summaries of sales opportunities and surface end-user actions, such as updating knowledge articles, for enhanced collaboration.
- Einstein GPT for Developers: Boost developer productivity using Salesforce Research’s proprietary large language model. Employ an AI chat assistant to generate code and seek answers for languages like Apex, simplifying the development process.
Einstein GPT marks a significant step forward in leveraging AI to enhance customer interactions, streamline operations, and drive efficiency across various Salesforce offerings.
Pricing and Trailhead Badges
Sales GPT and Service GPT are priced at $50/user per month and are included in Unlimited Edition licenses. The pricing includes a limited number of Einstein GPT credits for user prompts. Enterprise Expansion Packs offer additional credits for querying large databases.
Salesforce also offers 35 AI-focused Trailhead badges to help users learn about Einstein GPT and related AI topics.
In conclusion, Einstein GPT is a game-changer in the AI landscape, empowering businesses to interact with their CRM data effortlessly and securely. The integration of public and private AI models, along with the Einstein GPT Trust Layer, ensures data privacy and ethical AI usage. Salesforce’s suite of GPT products revolutionizes content generation, data analysis, and workflow automation, making it a valuable addition to any organization.
boAt Nirvana Ion Truly Wireless in Ear Ear Buds w/ 120 HRS Playback,Crystal Bionic Sound w/Dual EQ Modes, 4 Mics ENx™ Technology, in Ear Detection, Hearables App, IPX4 Ear Buds TWS (Charcoal Black)
₹1,599.00 (as of November 20, 2024 12:03 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
pTron Tangentbeat in-Ear Bluetooth Wireless Headphones with Mic, Punchy Bass, 10mm Drivers, Clear Calls, Dual Pairing, Fast Charging, Magnetic Buds, Voice Assist & IPX4 Wireless Neckband (Dark Blue)
₹498.00 (as of November 20, 2024 12:03 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
boAt Rockerz 430 w/ 40mm Drivers, Beast Mode w/ 40ms Latency, 40hrs Playback, ENx Tech, Voice Assistant, BTv5.4, Adaptive Fit & Easy Access Controls, Bluetooth Headphones(Black Sabre)
₹1,298.00 (as of November 20, 2024 12:03 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Safari Surge Laptop Bag, 30 Ltrs, 2 Compartments, 2 Front Smart Organizers, Water Resistant, College Bag for Men & Women, School Bags for Boys & Girls, Laptop/Office Backpack for Men & Women
₹698.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
iQOO Z9s 5G (Titanium Matte, 8GB RAM, 128GB Storage) | 120 Hz 3D Curved AMOLED Display | 5500 mAh Ultra-Thin Battery | Dimesity 7300 5G Processor | Sony IMX882 OIS Camera with Aura Light
₹19,998.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
ROCKSTAR GAMES Grand Theft Auto V - Premium Edition (PS4)
₹1,780.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Rs.4000 Sony PlayStation Network Wallet Top-Up (Email Delivery in 1 hour- Digital Voucher Code)
₹4,000.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
OnePlus Nord CE4 Lite 5G (Super Silver, 8GB RAM, 128GB Storage)
₹17,999.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
realme NARZO N61 (Voyage Blue,4GB RAM+64GB Storage) 90Hz Eye Comfort Display | IP54 Dust & Water Resistance | 48-Month Fluency | Charger in The Box
₹7,498.00 (as of November 21, 2024 18:09 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)